2024 Autumn and Winter Shanghai Fashion Week successfully closed on April 1st. In this 8 -day fashion event, IM SHANGHAI Changning International, World Trade Mall, and Haisu Cultural Plaza.”The” beautiful painting volume “of the” beautiful painting “of the” beautiful painting “of the” beautiful painting volume “of the” beautiful painting volume “of the” beautiful painting volume “.
2024 Autumn and Winter Mode Shanghai Clothing and Clothing Exhibition
Address: Changning International, No. 1398, Kaixuan Road No. 1398
From March 25th to 29th, the 2024 Autumn and Winter Mode Shanghai Clothing and Clothing Fair was held at Changning International, Im SHANGHAI. The exhibition attracted 11 Showroom, nearly 300 brands and enterprises to participate in the exhibition.Among them, overseas brands accounted for nearly 50%, an increase of 10%from the same period in 2023.Data show that the exhibition appointment rate has reached 93%, an increase in the season.
Different from the traditional business exhibition, since the establishment of the Mode exhibition in 2015, it is characterized by the artistic exhibition design, not only providing professional services for brand display new products, but also helping the brand through the creation of multiple open space to achieve the content innovation with the exhibition.
In this season’s exhibition, Changning brands such as Jewelry, Sun Singapore participated for the first time.Jewelry is a jewelry brand founded by Shanghai’s independent designer Wang Yan in 2022. It has the UNTO The City series with the theme of the city, and the Back To Nature series surrounded by naturally.
Sun Singapore is an exquisite living brand under Changning Enterprise Shangyun Poetry Digital Media Technology (Shanghai) Co., Ltd. This exhibition brings three categories of creative products: jewelry, porcelain and fragrance.The brand is deeply inspired by the cultural culture of “Nyonya”, and is committed to encouraging the integration of the spirit and exquisite life through different products and experiences.
In recent years, under the radiation of the advantages of the fashion creative industry agglomeration in Changning District, many fashion brands have settled in Changning and thrived in the “fashion soil” in Changning.After settling in Changning for half a year, HCH Designer Collection, which belongs to HCH Showroom, also came to the Mode exhibition of this “home door” event.For more than ten years, HCH has created a platform for cultural exchanges through fashion.This quarterly exhibition, it uses the technological texture and sustainable development of fashion brands as a measure of standards, integrating its own fashion accumulation with Changning’s fashion creativity.
It is reported that SHOWROOM, as a mature market operation model of the fashion industry, always attracted much attention in Fashion Week. As an offline trading platform for gathering designer brands, it has established a “fast channel” to communicate with buyers.In recent years, driven by Showroom and buyers, domestic consumers can see many excellent domestic and foreign brands on the retail side, and more international designer brands have entered the Chinese market.
Dadashow AW24 Autumn and Winter Order Conference
Address: World Trade Mall No. 2299 Yan’an West Road
From March 25th to 29th, the Dadashow AW24 Ordering Association was successfully held in the World Trade Mall. The exhibition gathered more than 40 Chinese and foreign designer brands. There were nearly 3,000 professional traffic in the exhibition, including more than 500 high -quality buyer stores.
DADASHOW was launched in 2017 by Shanghai Dena. It is the founder of the Chinese fashion Showroom industry. It helps hundreds of domestic and foreign brands with the rapidly growing personalized fashion market with China. After years of precipitation and accumulation, it has become Shanghai Fashion WeekOne of the important business exhibitions in official activities.
The theme of “BeyondBorders Fashion” this quarter exhibition advocates the restrictions of cross -national and cultural restrictions, integrate the fashion elements from all over the world, and present a diversified and inclusive fashion attitude.In this diverse trend feast, Dadashow joined hands with the pioneer power of the fashion industry to promote innovation continuation from a deep insight and professional perspective.
“Since opening a new operation model in 2021, I have been looking for a large venue that can display dozens of fashion brands at the same time.” According to Ye Qizhen, founder of Dadashow, in 2023, under the leadership of the Changning District Commercial Committee, Dadashow and World TradeThe mall has successfully signed a three -year strategic cooperation agreement.The textile and clothing noodle accessories resources of the World Trade Mall are greatly empowering the Dadashow cooperation brand.
Incorporate fashion into nature
Tube Showroom Autumn and Winter Ordering Conference
Hailu Cultural Plaza No. 638 Zhaohua Road
From March 25th to 31st, the Tube Showroom Autumn and Winter Ordering Conference, one of the official cooperation exhibitions of the 2024 Autumn and Winter Shanghai Fashion Week, was held in Haisu Cultural Plaza.As one of the collaborative landmarks of the first carrier of Shanghai Fashion Week in 2024, Haisu Cultural Plaza opened in 2023. Its spatial characteristics integrating fashion, art, and ecology are perfectly demonstrated.Core theme.
At the scene, Tube Showroom was inspired by the IAG art cinema with a unique artistic atmosphere and rich creative resources. Inspired by the film and television drama “The New Look”, it provided a bright, elegant, elegant, elegant, elegant, and elegant buyers from all over the world.And the spring of spring.
The ordering will gather 51 design brands and enterprises, including 32 clothing brands, 12 accessories brands, 5 urban lifestyle brands and 2 lifestyle brands, attracting more than 2,000 industry partners, and the reservation rate is more than 90%.Young fashion brands from Changning, such as Mashama, Randomevent, have brought new autumn and winter products in Fashion Week this season.
Mashama was founded in Paris, France in 2011 by independent designer Masha MA. With bold and complex tailoring and excellent production technology, it shows the charm of modern women’s brave and confident.According to the relevant person in charge of Mashama, the development of the brand has been helped by Changning and relevant departments, including information sharing of fashion creative industry policies and venue promotion before the landing of the brand Shanghai Studio.In the future, brands will continue to strengthen planning and publicity, synchronize with the times, and link more consumer groups that are more adaptable to the brand.
Founded in 2012, Randomevent is a Chinese designer brand focusing on youth culture and streets.In 2019, the first offline store in the brand landed in Changning and officially opened on Yuyuan Road.This season’s exhibition, Randomevent has come from the autumn and winter men’s and women’s new products. The new products are still full of elements such as streets, the Internet, retro, and the color use is very bold and full of trendy.
Since 2015, Tube Showroom has always insisted on digging young designer power with vitality and global vision. Through the platform integrates the sales channels of the full channel, finds more powerful publicity methods for these young brands and a more suitable sales platform for the times.This promotes the sustainable development of the industry.
Some pictures are derived from the District Business Commission
Writing/Photography: Li Songnan
Original title “Changning Charm is shining on the 2024 autumn and winter Shanghai Fashion Week!”
Source: WeChat public account “Shanghai Changning”
(This article comes from surging news, please download the “Surging News” APP for more original information)
Report/feedback
