Market Overview.
The U.S. pumpkin processing market is expected to grow by $368.9 million from 2022 to 2027, reaching $1.71 billion by 2027. A number of factors are driving this growth, including the growing popularity of pumpkin as a superfood, growing demand for convenient health foods, and increasing awareness about the health benefits of pumpkin.
Market Landscape
The U.S. processed pumpkin market is fragmented with numerous vendors vying for market share. Some of the major market players include Aldi Group, Amazon.com, Dohler GmbH, Farmers Market Foods Inc., Ingredion Inc., Kroger Co., Libbys Brand Holding, McCormick and Co. Inc. Vitality Farms, Nestle, nubeleaf, PepsiCo, Plum Organics PBC, Seawind International, Target Corp., The Great American Spice Co, Wal-Mart Stores Inc, Whole Life Pet Products, Woodland Foods Ltd. and Z Natural Foods LLC.
Market Drivers
Health Benefits of Pumpkin: Pumpkin is rich in nutrients including vitamins, minerals, and fiber. Pumpkin has many health benefits including improved heart health, reduced cancer risk, and weight management.
Growing Demand for Convenient, Healthy Foods: Consumers are increasingly seeking convenient, healthy foods. Processed pumpkin products are a convenient way to add pumpkin to your diet.
Growing Awareness of Pumpkin Health Benefits: People are becoming more aware of the health benefits of pumpkin. This is driving the demand for processed pumpkin products.
Market Challenges
Stiff competition from other superfoods: The processed pumpkin market faces stiff competition from other superfoods such as quinoa and hemp.
Processed pumpkin products remain a niche category: processed pumpkin products are still considered as a niche product in the health and wellness food market.
Market Outlook.
The U.S. pumpkin processed products market is expected to continue to grow in the coming years. This growth will be driven by the factors mentioned above as well as the increasing popularity of pumpkin products during the fall season.
Other Insights.
The pumpkin processed products market is expected to grow at a CAGR of 6.32% from 2023 to 2027.
The U.S. is the largest pumpkin processed products market in the world.
Demand for pumpkin processed products is expected to increase in the coming years due to growing awareness about the health benefits of pumpkin.