Recently, the news of the audio content platform Himalayan has attracted widespread attention.It can be seen from the prospectus submitted to the Hong Kong Stock Exchange from the Himalayan that Himalayan’s revenue performance is stable.From the beginning of the fourth quarter of 2022, the first profit was achieved, and in December 2023, it achieved profitability for five consecutive quarters. In 2023, the average monthly active users of the whole scene reached 303 million, and the average monthly active user of mobile terminals reached 133 million.
The field of online audio is recognized as industries with more money burning and profitable.Litchi FM, Dragonfly FM, WeChat listening books, etc. all have their own stable user groups, but it is difficult to make profitable development bottlenecks that are not easy to break through.Himalayas’ first achievements are of great significance to boosting confidence in the entire industry and bringing some beneficial inspiration.
The first is the king.For the Internet content platform, differentiated and deep high -quality content has always been a magic weapon to attract users.The lack of high -quality content can not attract massive users, nor can it improve user stickiness, and will lose its core competitive advantage.The average monthly active users of the Himalayan scenes exceeded 300 million. A secret weapon is to work closely with the copyright upstream industry, such as establishing long -term stable cooperative relationships with CITIC Publishing House and Reading Group.Earth 2 “” Explosion IP.According to statistics, there are 459 categories and total content of audio products on the Himalaya platform for more than 3.6 billion minutes. The content covers many segments such as personal growth, historical humanities, parent -child emotions, business finance, and entertainment.Differentiated needs.This also illustrates from one aspect that it can continue to invest in content research and development in order to build an unbreakable moat for enterprises.
The second is the technology as a beam.Himalayan has always persisted in adhering to technological innovation in order to continuously optimize the user experience and meet market demand.Many users like the “AI Sound” function. Using AI technology, you can customize the exclusive AI sound of cloning their own voice. For example, Bao Bao Bao can use his own voice to tell the story on the platform.Attraction?In addition, Himalayan’s self -developed artificial intelligence technology “sound shear” greatly shortened the production time of audio content, improved creative efficiency, and reduced creative thresholds.Through AI, enterprises have also realized content review to better respond to user needs.The application of these intelligent technologies, while bringing new experiences to users, also enhances new momentum for enterprises to improve operating efficiency.
The third is the realization of value.The profitability is the cornerstone of the development of the enterprise. If you only burn money and do not make money for a long time, it will violate the basic logic of business, which is unsustainable.Relying on high -quality content and services, Himalayan has been seeking a diversified monetization model.At present, subscribing, advertising, live broadcast and other innovative products and services are contributing a stable cash flow to Himalayan. This business model can be connected, indicating that the development of the “ear economy” is healthy and sustainable.
For the Nuggets “ear economy”, Himalayan has worked hard for 12 years.The data tells us that more and more users are willing to pay for “ear”.In 2020, the size of China’s online audio users was 570 million, 640 million in 2021, and 690 million in 2022. More than half of netizens used online audio APPs.Behind the numbers, the modern urban people are unwilling to be “abducted” by the screen, hoping to liberate their eyes and find the real needs of spiritual comfort in the sound world.
The innovation of consumer scenarios also provides a new opportunity for the accelerated development of the “Ear Economy”.All scenes that are not suitable for “see” in our lives can be accompanied by sound, such as driving, exercise, housework, rest, and so on.In the intelligent era, everything can be “sounded”. Whether it is smart home, smart wearable devices, or smart car fields, the scenes that can reach users will be more and more diverse, and the time of ear consumption will become longer and longer.
Compared with the “eye economy” such as short videos, the development of “ears economy” may be slower, but the user’s needs are there.As long as the enterprises have insight into insight, we will unswervingly deepen the content of the content and continuously improve the user experience, so why not wait for the bright future.(Author: Jiang Tianjiao Source: Economic Daily)
Source: Economic Daily
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