COVID-19 The pandemic has triggered a major shift in the priorities of Indian home buyers from traditional factors such as location and amenities to environmental factors. This shift is particularly evident in major cities where pollution levels have reached alarming levels.
Homebuyers are now looking for homes that mitigate urban pollution, leading to increased demand for properties in healthier, greener areas. This trend is also reflected in the rise in property prices in areas such as Karjat and Goa, where the air is cleaner and lifestyles are healthier.
This shift in preference is not confined to specific groups or neighborhoods, but has permeated all segments of the population. Developers are responding to this change by incorporating modern conveniences and open spaces into their projects.
The growing emphasis on environmental quality is reshaping the Indian real estate landscape, moving away from traditional metrics such as location and amenities to a focus on health, well-being and cleaner lifestyles. This marks the beginning of a new era in Indian real estate, where environmental factors play an increasingly important role in homebuyers’ decisions.